Estimatein 1 hourEstimate a projectreply within 1 hourTo implement the project and create an online service for the exchange of advertising posts in social networks, with collection of statistics and reports
The client wanted an online exchange where advertisers and publishers agree on posts without endless messenger threads. The service had to run the deal end to end — from the brief and slot calendar to verified results with metrics, UTM tracking and a screenshot of the live post.
Payment safety and deep stats were mandatory: funds stay on hold until the placement is confirmed, and within a week after publish the system must capture organic and paid reach, engagement, clicks and compute CPC and CPA per placement and campaign.
BlogMonster united VK, Instagram*, Facebook*, Odnoklassniki, Twitter and Telegram. We studied official APIs, rate limits, media formats and moderation quirks so one product could reliably operate across every network and extend to new platforms.
Delivery took four months and started with an audit of six social APIs. A universal publishing module normalizes content formats, UTM tags, attachments and rate limits so one pipeline serves every network without manual workaround scripts.
The deal path is linear: request → matching → slot confirmation → publish → monitoring → report → payout unlock. Queues handle bulk offers, budget holds and background metric polling without blocking advertiser or publisher cabinet UI.
A public placement catalog, availability calendar and publisher date blocking reduce collisions. Advertisers see a transparent funnel and CPC/CPA by placement; publishers get a predictable schedule, hold status and payout after report approval.
BlogMonster closed the full social ad deal loop: from audience and budget selection to automated publishing and a screenshot-backed report. Advertisers get CPC and CPA without manual screenshots, slot negotiation threads and summary spreadsheets in messengers.
Fund holds and stats verification cut disputes between parties and filtered out bad-faith placements. Publishers work through slot calendars, date blocking and clear hold and payout statuses after the advertiser approves the report.
A single integration module for six networks became the scale foundation: new campaign formats and platforms extend the core exchange, matching algorithm and advertiser or publisher cabinets without a rewrite. BlogMonster cut deal time from weeks of chat to an automated contour from brief to report.
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