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Marketplace · SaaS

Wholesale marketplace for industrial buyers Nastocke.com

A B2B catalog of industrial parts with live stock from hundreds of suppliers and SEO product cards built for a million SKUs.

Timeline2 months
Development cost900,000
FormatClient product · SaaS
Live nownastocke.com ↗
Challenge
A B2B marketplace with a million SKUs and live stock
Solution
Supplier platform, price lists, SEO cards and bulk RFQs
Result
Nastocke.com live: 300+ suppliers and 1.2M listings

Why we built Nastocke

The client wanted a wholesale B2B marketplace for industrial parts with more than a million SKUs. Buyers needed real stock across hundreds of suppliers and a way to send one RFQ to many sellers without a long approval chain or endless email threads for every bearing and spare part.

The hard part was keeping stock fresh: every supplier used a different price-list format, and thousands of similar parts give almost no unique SEO content. The product needed stock sync, smart card generation and search visibility without hand-writing a million pages.

We designed a platform that unites suppliers in one contour: seller cabinet, XLS/CSV and API ingest, wholesale RFQ cart, templated product cards and brand mini-sites. The marketplace runs as SaaS with flexible plans from free limits to a full analytics package with priority catalog indexing.

Key capabilities

01
Supplier cabinet
Assortment management, XLS/CSV price-list upload and REST API links to the seller’s ERP without manual edits for every SKU.
02
Live warehouse stock
An async price-list parser maps categories and brands, updates availability and logs mismatches for buyers.
03
Wholesale RFQ cart
One request fans out to suppliers; the buyer sees stock and gets replies without multi-day coordination.
04
Templated SEO cards
Descriptions and meta from 20+ templates with part parameters; images composed from asset libraries for similar SKUs.
05
Brand mini-sites
A storefront for companies without a site: contacts, banner, description and sales with SEO and stock wired in.
06
Search and billing plans
Elasticsearch filters by brand, city and warehouse plus SaaS plans from a free tier to analytics tools.

How it works

Stack: Symfony, PostgreSQL, Elasticsearch, RabbitMQ and Redis for queues and hot-search cache; Vue.js with SSR so crawlers index the catalog faster. Heavy price lists run async; reindexing uses short lock windows so buyers do not see empty or stale results during peak supplier updates.

Consistency under concurrent seller updates relies on optimistic locks in PostgreSQL and background Elasticsearch reindexing. Content templates were tuned with the client’s SEO team so copy stays natural, non-duplicative and safe for search engines across mass look-alike product cards.

Billing and plan changes live in the supplier cabinet. After launch the site grew with articles, promotions and an enterprise API — without stopping the core stock catalog or freezing wholesale RFQs for buyers and sellers.

Nastocke catalog
Nastocke product card
Nastocke search and filters

How the work went

01B2B catalog architecture and roles
02Price-list parser, stock and queues
03SEO templates, search and wholesale RFQs
04Plans, launch and Nastocke.com growth

Technologies

SymfonyPHPPostgreSQLElasticsearchRabbitMQRedisVue.jsSSRREST API
Want a similar marketplace? A project like this starts from 2 months at a fixed price, or 0 for development with support from 45,000 ₽ / month.

What we delivered

A year after launch Nastocke.com became a visible player in industrial parts: 300+ suppliers and over 1.2 million listings in one catalog with live stock and prices. Buyers send wholesale RFQs in one contour; suppliers manage assortment via cabinet, price lists and API without publishing every card by hand.

Organic traffic grew 62%, bounce rate fell to 22%, and average RFQ handling time dropped from days to 2–4 hours. Suppliers got storefronts as an alternative to building their own sites and could sell through an already SEO-tuned catalog.

The plan model made the platform self-sustaining; articles, promotions and APIs followed. The project showed that even a million look-alike SKUs can convert when stock, content templates and transparent wholesale RFQs are automated for buyers and sellers.

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